AI Guide by Zaiq

About

Straight answers, because we ship the answers.

South African business owners are drowning in AI hype and short on people who will tell them the plain truth. What it costs. What works. What does not. We wrote this guide to be the answer you would get if you asked an engineer who builds this for a living, not an agency selling a retainer.

Adam Sacharowitz Co-founder, Zaiq Co-founder of Zaiq. Across the whole AI toolkit, idea to a working fix in a day. Chad Etkind Co-founder, Zaiq Co-founder of Zaiq. Keeps every build pointed at the outcome the business cares about.

Who we are

We are Chad Etkind and Adam Sacharowitz, two University of the Witwatersrand Electrical and Information Engineering students going all-in on AI, and the founders of Zaiq, an AI engineering studio in Johannesburg. Our work is simple to describe: you bring a business problem, we point the best AI at it, and we ship the working fix on a fixed price. Different problems, same move.

Why a guide

Because the questions repeat. How much does a website cost. Which CRM. Can AI really automate my invoicing. How do I get my business named when someone asks ChatGPT for the best in my category. We were answering these one message at a time, so we wrote them down properly, with real rand figures and current sources, and made them free.

How we write it

  • Prices in rand, shown openly. No "contact us for pricing".
  • Every claim sits next to a real number or a real source.
  • AI is the how, never the headline. We lead with the problem and the result.
  • We never rank a competitor we have not used. We show you how to decide for yourself.
  • POPIA-aware, because your data matters and most AI advice ignores it.

The studio behind the guide

We answer the questions because we ship the answers.

A few of the things two people have already put into production at Zaiq. The proof is the point.

See the work →

  • AI-Search Growth System Tracks where ChatGPT, Gemini, Claude and Perplexity rank a business, then engineers it to the top of the answers they give.
  • AI Visibility Audit Runs the exact questions buyers ask the engines and reports where you stand: named, ranked, or invisible.
  • The Campaign Engine Scrapes a niche, learns each brand, art-directs a full campaign. Proved on 28 of South Africa’s best restaurants.
  • The Video Pipeline One googled question to a finished, cited, captioned short, shipped across platforms. 27 episodes, a few rand each.