AI Guide by Zaiq

About

Straight answers, because we ship the answers.

South African business owners are drowning in AI hype and short on people who will tell them the plain truth. What it costs. What works. What does not. We wrote this guide to be the answer you would get if you asked an engineer who builds this for a living, not an agency selling a retainer.

Chad Etkind Co-founder, Zaiq Co-founder of Zaiq. Works on data, automation and search. Adam Sacharowitz Co-founder, Zaiq Co-founder of Zaiq. An AI systems engineer who builds apps, websites and tools.

Who we are

We are Chad Etkind and Adam Sacharowitz, the founders of Zaiq, an AI engineering company in Johannesburg. Zaiq builds AI into the systems businesses already use, for one fixed price in rand. AI Guide is where we answer the questions people ask us, in public and for free.

Why a guide

Because the questions repeat. How much does a website cost. Which CRM. Can AI really automate my invoicing. How do I get my business named when someone asks ChatGPT for the best in my category. We were answering these one message at a time, so we wrote them down properly, with real rand figures and current sources, and made them free.

How we write it

  • Prices in rand, shown openly. No "contact us for pricing".
  • Every claim sits next to a real number or a real source.
  • AI is the how, never the headline. We lead with the problem and the result.
  • Every guide lists its sources and the date it was last checked.
  • POPIA-aware, because your data matters and most AI advice ignores it.